19 loads (Contains: 19 loads as measured to bar 2 on cap). Whiter in 1 wash! Safe on colors. Cleans. Freshens. Whitens. Brightens. Plus more color-safe whitening (vs Base Tide). Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. Visit www.tide.com.